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Fashion's steady growth as an area of academic study over the past fifteen years has been paralleled by Berg's desire to position itself as the major publisher of texts on the subject. This move was heralded by the launch of Fashion Theory: The Journal of Dress, Body and Culture in 1997, and continues with its catalogue of books demonstrating fashion's significance to a wide range of disciplines from Anthropology to Marketing. A Cultural History of Fashion: From the Catwalk to the Sidewalk is part of Berg's recent foray into commissioning text books which can serve the growing number of fashion-related courses internationally. Since many such courses have been established in places without a broad background in the study of fashion as an academic subject, this is a potentially rich market. Such books also have relevance to those in Social Sciences and Humanities subjects who have not studied fashion before and can benefit from introductory texts that act as guides to the subject's key themes and issues.
机译:在过去的15年中,时尚作为学术研究领域的稳步增长与伯格希望将自己定位为该主题的主要文本出版者的愿望相提并论。此举在1997年发布了《时尚理论:服装,身体与文化杂志》,并以此为书本,继续向人们展示了时尚在人类学和市场营销等众多学科中的重要性。时尚的文化历史:从时装秀到人行道,是伯格最近涉足调试教科书的一部分,该教科书可为国际上与时装相关的课程不断增加提供服务。由于已经在没有将时尚作为一门学科研究广泛背景的地方开设了许多此类课程,因此这是一个潜在的丰富市场。这样的书也与那些以前没有学习过时尚的社会科学和人文学科的学科有关,并且可以从介绍该学科的关键主题和问题的介绍性文本中受益。

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    《Journal of design history》 |2008年第2期|195-202|共8页
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