A Case Study Examining the Influence of Conference Food Function on Attendee Satisfaction and Return Intention at a Corporate Conference

摘要

For many conferences and events, increased attendee registration leads to increased profits for the hosting organization. Food functions, in particular, can be an effective tool to satisfy attendees and build attendance, as it empowers an attendee's sensory memory of an event. Nutritiously balanced food can enhance an attendee's learning ability. The purpose of this research was to identify factors that impact the attendee's satisfaction with conference food functions, and further, to understand an attendee's return intention based on the satisfaction level at a corporate conference. It is concluded that the quality of food content is the leading determinant of an attendee's satisfaction with the food function performance and that food function predicts an attendee's intention to return. This research provides insights into how important food functions are to conference attendees' intent to return to future conferences.