Decisions at a Distance: Effects of Psychological Distance on Consumer Decision Making

摘要

Many consumer decisions concern future rather than immediate consumption, consumption that will take place at a different location, or products and services that others will consume. In such cases, consumers must make decisions based on predictions about how they will feel at a different time, how they will feel when they are in a different place, or how someone else will feel when consuming a product. For example, while at the grocery store, shoppers may make predictions about which foods they will enjoy consuming at home later in the week and which foods other family members will enjoy consuming.