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首页> 外文期刊>Journal of Consumer Marketing >The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Profitability
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The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Profitability

机译:所有权商:使服务利润链发挥无与伦比的盈利能力

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摘要

Since its introduction in the 1990s, the "service profit chain" concept has been positively and widely received by industry and academia alike. Simply stated, the "service profit chain" advocates a mirror relationship between employee and customer satisfaction that can drive profits: i.e. value leads to customer satisfaction that creates customer loyalty, which in turn drives profitability and growth.
机译:自1990年代问世以来,“服务利润链”的概念已得到业界和学术界的肯定和广泛接受。简而言之,“服务利润链”提倡员工和客户满意度之间的镜像关系,可以推动利润增长:即价值导致客户满意度,从而建立了客户忠诚度,进而推动了盈利能力和增长。

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  • 来源
    《Journal of Consumer Marketing》 |2009年第7期|459-460|共2页
  • 作者

    Marianna Sigala;

  • 作者单位

    Department of Business Administration, University of the Aegean, Chios, Chios Island, Greece;

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  • 原文格式 PDF
  • 正文语种 eng
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