Twitterville. How Businesses Can Thrive in the New Global Neighborhoods

摘要

Twitterville. How Businesses Can Thrive in the New Global Neighborhoods is one of many books about the microblogging tool we know as Twitter. The author, Shel Israel, came to attention with his book Naked Conversations, essentially a book which emphasised that messages were being replaced by conversations due to the arrival of the internet. Twitterville repeats this as Israel says the Broadcast Age has given way to the Conversational Age (p. 72). He takes this to a more specialist level and shows how a microblog (Twitter) can be used in business. It must be said that Twitter itself offers help in this area[1].