Crisis Communication: Theory and Practice

摘要

Crisis Communication: Theory and Practice is an unexpected find and an intriguing one at that. I say "unexpected" because I was eager to learn more about crisis communication, yet genuinely surprised to be so engaged in the subject matter. What makes this book stand out is Alan Zaremba's ability to draw the reader in using a large number of cases that not only illustrate various strategies and theoretical concepts but make for fascinating stories. Take, for example, Case 4.1: "There Must Be Some Mistake," in which a college professor who is highly revered at his institution, active within the local community, and nationally recognized for his accomplishments is arrested in Europe for possession of illegal drugs along with three male graduate students in a compromising situation (p. 77).