Executive summary of 'Musical intelligence: explication, measurement, and implication for consumer behavior'

摘要

This summary has been provided to allow managers and executives a rapid appreciation of the content of the article. Those with a particular interest in the topic covered may then read the article in toto to take advantage of the more comprehensive description of the research undertaken and its results to get the full benefit of the material present. Different psychological effects have been identified in previous research. Most attempts to determine key antecedents of these effects have concentrated on ways in which sound can stimulate. However, because it is the norm for the same piece of music to elicit different responses, such an approach has its limitations. For instance, some people could exhibit a strong emotional reaction to such as a ballad, whereas others might remain totally unmoved.