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机译:消费者对自然和环境自我资产的尊重如何影响他们的汽车品牌体验
Tampere Univ Fac Management & Business Ind Engn & Management POB 541 FI-33014 Tampere Finland|Jonkoping Univ Jonkoping Int Business Sch Gjuterigatan 5 Box 1026 S-55111 Jonkoping Sweden;
Tampere Univ Fac Management & Business Ind Engn & Management POB 541 FI-33014 Tampere Finland;
Karl Franzens Univ Graz Inst Syst Sci Innovat & Sustainabil Res Merangasse 18-I A-8010 Graz Austria;
Radboud Univ Nijmegen Inst Management Res POB 9108 NL-6500 HK Nijmegen Netherlands|Nyenrode Business Univ POB 130 NL-3620 AC Breukelen Netherlands;
Radboud Univ Nijmegen Inst Management Res POB 9108 NL-6500 HK Nijmegen Netherlands;
Automotive industry; Brand experience; Car brand; Eco-friendliness; Pro-environmental characteristics; Partial least squares structural equation modeling;
机译:品牌体验对消费者品牌忠诚度的影响因素研究
机译:因果品牌契合的双重性质对企业社会责任消费者认知的影响
机译:重新调查有形/无形的性质及其对消费者体验的影响
机译:服务品牌传播如何影响消费者的心理?消费者品牌态度视角的研究
机译:'神奇的配方:气味和品牌'-嗅觉感官联合品牌对消费者评估和体验的影响
机译:品牌态度如何品牌品质和品牌价值影响泰国罐头金枪鱼消费品牌忠诚度
机译:品牌信托,品牌熟悉和品牌经验对品牌依恋的影响:南非豪登省消费者的案例