Extrinsic and intrinsic motivations as predictors of bicycle sharing usage intention: An empirical study for Tianjin, China

摘要

With a growing emphasis on air quality, reduction in traffic congestion, and healthy living, bicycle sharing has attracted attention from its start. This paper examined the motivations for using bicycle sharing. The existing literature has mostly focused on extrinsic motivations and rarely studied intrinsic motivations. Based on the motivation model, the present study examined the effects of extrinsic and intrinsic motivation on bicycle sharing. Taking a bicycle is useful and an enjoyable social activity; thus, the current study used perceived usefulness to represent extrinsic motivation and enjoyment to represent intrinsic motivation. Investigating 1,020 respondents in Tianjin in China, the researchers found that perceived usefulness and enjoyment together strongly explained what influenced the usage intention toward bicycle sharing. The study also examined the boundary conditions in the relationship between motivations and usage intention. The findings demonstrated that in the relationship between perceived usefulness and usage intention, perceived ease of use and facilitating conditions played moderating roles. However, concerning the effect of enjoyment on usage intention, the moderating effects of perceived ease of use and facilitating conditions were not significant. (C) 2019 Published by Elsevier Ltd.