Store Environment; Its Importance and Consumers' Expectations on Ca- sual-wear Chain Stores in Honk Kong

摘要

This study attempted to examine the importance of store environment in affecting consumers' store choice deci- sion; the relative importance among the three environ- mental factors; and consumers' expectations on store en- vironment for the casual-wear chain stores in Hong Kong. Julie Baker's Three-category framework on Store environments namely ambient, design and social Factors was adopted for investigation.