Increasing numbers of companies today are using a tool called strategic market positioning (SMP) to achieve profitable growth and add value. Simply stated, a "strategic market position" (also abbreviated as SMP) is your company's share of the strategic market segments that define competitive advantage within your industry - whether defined by geography, customer demographic, channel focus, or whatever the critical dimensions of scale for your business may be. In short, SMP is a management discipline that ties together the fundamental principles of customer preference and producer economics with the goal of achieving strong market positions and higher profitability through selective growth.
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