The communicating strategist McLuhan's nightmare

摘要

What does this all mean? In his day, most people thought McLuhan was an entertaining academic who spoke in poetic but cryptic aphorisms. It turns out he was right about the social implications of modern technology. New digital media have unleashed tribal instincts hardwired into our brains since our ancestors first dropped from the trees and wandered onto the African savannah. Markets are more fragmented than any time since the railroad and telegraph created the proverbial "mass market." And consumers are increasingly distracted, preoccupied and self-absorbed.