Gamification, the finer art: fostering creativity and employee engagement

摘要

Talent management programs could use innovative contests such as Maverick to drive employee engagement and transform organizational culture. The contest tackles the formidable problem of "reluctant stayers" (Horn et al., 2012) prevalent in large organizations with low levels of employee engagement and emotional connectedness. Typically, reluctant stayers have a tendency to display work avoidance behaviors that reflect dysfunctional retention (Schiemann, 2009). The Maverick approach might be of interest to leaders of large organizations that are struggling to increase employee engagement with limited resources and that wish to foster creativity to drive innovation. The program offers a compelling way for talented professionals to meaningfully contribute to their organization that is agnostic to their position in the hierarchy. It gives employees the freedom to strive without the fear of failure; the chance to build their personal brand and pride; and a safe environment in which they can question received wisdom and attempt an unconventional approach to problem-solving. It creates a playful environment to bust stress, foster innovation and encourage an entrepreneurial mindset.