Fashion marketing trends in social media and sustainability in fashion management

Kim Kyung Hoon; Kim Eun Young

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Fashion marketing trends in social media and sustainability in fashion management

机译：时尚管理社会媒体与可持续发展的时尚营销趋势

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来源
《Journal of Business Research》 |2020年第9期|508-509|共2页
作者
Kim Kyung Hoon; Kim Eun Young;
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Changwon Natl Univ Chang Won South Korea;

Changwon Natl Univ Chang Won South Korea;

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1. Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands [J] . Kong Hyun Min, Witmaier Alexander, Ko Eunju Journal of Business Research . 2021,第Jula期

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2. “The Role Of Social Media Instagram In CreatingYouth Trend Fashion (19-22 Years Old)” (CaseStudy Of Fashion Influencer On InstagramTowards Binus University Faculty Of EconomicsAnd Communication Departement Students Year2014-2017) [J] . Dessy Triani, Dina Sekar Vusparatih International Journal of Scientific & Technology Research . 2019,第7期

机译：“社交媒体Instagram在创造年轻趋势时尚（19-22岁）中的作用”（Instagram上时尚影响者案例研究，面向宾纳斯大学经济与传播系学生，2014-2017年）
3. The Application of Social and Value Marketing in Performance ManagementandHuman Resource Development The Case of KAYRA Fashion [J] . Sam Toglaw Advances in Economics and Business . 2020,第3期

机译：社会和价值营销在绩效管理中的应用宽松时尚的案例
4. Fashion Supply Chains and Social Media: Examining the Potential of Data Analysis of Social-Media Texts for Decision Making-Processes in Fashion Supply Chains [C] . Samaneh Beheshti-Kashi, Karl Hribernik, Johannes Luetzenberger, International conference on business models and ICT technologies for the fashion supply chain . 2017

机译：时尚供应链和社交媒体：检查时尚供应链中的决策过程的社交媒体文本数据分析的潜力
5. How Do Global Fashion Brands Advertise Their Sustainable Activities on Social Media? [D] . Kwon, Kyeongwon. 2020

机译：全球时尚品牌如何在社交媒体上广告其可持续活动？
6. The role of social media in long-running live events: The case of the Big Four fashion weeks dataset [O] . Marco Brambilla, Alireza Javadian Sabet, Marjan Hosseini 2021

机译：社交媒体在长期运行的现场活动中的作用：大小的四个时尚周数据集的案例
7. Marketing Digital: A Utilização Das Mídias Sociais como um Canal de Comunicação no Varejo de Moda de Barbalha-CE / Digital Marketing: The use of Social Media as a Communication Tool in the Fashion Retail Market in Barbalha, Ceará [O] . Piedley Macedo Saraiva 2019

机译：数字营销：使用社交媒体作为Barbalha-Ce / Digital Mariting的时尚零售渠道：使用社交媒体在巴巴拉时尚零售市场中的通信工具，Ceará

Fashion marketing trends in social media and sustainability in fashion management

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