Using surveytainment to counter declining survey data quality

摘要

One continuing problem for survey researchers is self-reports submitted by inattentive, disengaged, or mischievous respondents. Embedding entertainment-based interruptions surveytainment into a questionnaire may improve data quality. After proposing affect regulation and process interruption as the theoretical basis for surveytainment's efficacy, findings from four associated empirical studies are summarized. Collectively, these results suggest survey researchers consider adding surveytainment elements to their questionnaires. In closing, conclusions and implications for future research are discussed.