Reflections on the State-of-the-Art in 'Ethics & Morality in Customer-Brand Relationships': Directions for Future Research

Agarwal James; Malhotra Naresh K.

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Reflections on the State-of-the-Art in 'Ethics & Morality in Customer-Brand Relationships': Directions for Future Research

机译：对“客户与品牌关系中的道德与道德”的最新思考：未来研究的方向

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来源
《Journal of Business Research》 |2019年第2期|392-400|共9页
作者
Agarwal James; Malhotra Naresh K.;
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作者单位

Univ Calgary, Haskayne Sch Business, Calgary, AB, Canada;

Georgia Inst Technol, Scheller Coll Business, Atlanta, GA 30332 USA;

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正文语种 eng
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1. Reflections on the State-of-the-Art in 'Ethics & Morality in Customer-Brand Relationships': Directions for Future Research [J] . Agarwal James, Malhotra Naresh K. Journal of Business Research . 2019,第Feba期

机译：关于“客户品牌关系中”伦理与道德“的思考：未来研究的指示
2. The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution [J] . Hunt Shelby D. Journal of Business Research . 2019,第FEBa期

机译：品牌伦理，客户与品牌之间的关系，品牌资产战略以及作为社会机构的品牌塑造
3. The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution [J] . Hunt Shelby D. Journal of Business Research . 2019,第Feba期

机译：品牌，客户品牌关系，品牌股权战略和品牌作为社会机构的伦理
4. The Impact of Social Influence and Brand Identity on Customer-Brand Relationships [C] . Tai Anh Kieu, Long Thang Van Nguyen Summer AMA Conference . 2018

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8. Military Ethics: Reflections on Principles - the Profession of Arms, Military Leadership, Ethical Practices, War and Morality, Educating the Citizen-Soldier [R] . Wakin, M. M., Wenker, K. H., Kempf, J. 1987

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Reflections on the State-of-the-Art in 'Ethics & Morality in Customer-Brand Relationships': Directions for Future Research

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