CRITICAL ANALYSIS OF MANAGEMENT INFORMATION SYSTEMS FOR ENHANCING PERFORMANCE OF STRATEGIC MARKETING OF B-SCHOOL

摘要

Recent progress in MIS has been recognized and is anticipated to contribute various economic benefits to all of us from every angle of life and education is one of them. In today's dynamic technological age the marketing is the vital for professional and B- School in India. Management information systems of professional institutes play a vital role to grow and sustain in the global educational competitive market. This need to have continuous development of updated technology and B-school cannot afford to keep away from MIS and technological development. "Management Information Systems" (MIS) is play key role to meet effectual marketing in any business and educational sector is one of them. This research paper surveys the extent to which management information systems implemented to make successful marketing at B-school located at Pune in dynamic scenario. This research paper has major aim to find out the current position of Management Information System in B-School located to Pune in terms of awareness and usage. Primary data has been collected by schedule method through structured questionnaires from the students and professors of B-School in Pune by convenience sampling method. Around 225 questionnaires sent to collect the data. Out of 225 questionnaires 194 considered for the analysis. Collected primary and secondary data were analyzed through SPSS-V.21 version to test the said hypothesis in this research paper. Finding and suggestion were framed on the basis of data analysis for effective and efficient marketing efforts in B-School. This research paper elaborates role of MIS in marketing of B-school on the basis of relevant collected data from selected B-School in and around Pune. The results of the research showed that MIS was primarily used to improve marketing. MIS can help us in many ways in the B-school.