Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

Wongsansukcharoen Jedsada; Trimetsoontorn Jirasek; Fongsuwan Wanno

首页> 外文期刊>The Journal of Business & Industrial Marketing >Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

【24h】

Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

机译：B2B环境下影响银行绩效有效性的社会CRM，RMO和业务策略

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

Purpose - This paper aims to develop structural equation modelling of variables that affect the banking performance effectiveness of Thai Commercial Bank branches in the financial service sector by gathering quantitative data.

机译：目的-本文旨在通过收集定量数据来开发变量的结构方程模型，这些变量影响泰国商业银行在金融服务领域的分支机构的银行绩效。

著录项

来源
《The Journal of Business & Industrial Marketing》 |2015年第6期|742-760|共19页
作者
Wongsansukcharoen Jedsada; Trimetsoontorn Jirasek; Fongsuwan Wanno;
展开▼
作者单位

Kasetsart Univ, Fac Management Sci, Chon Buri, Thailand;

King Mongkuts Inst Technol Ladkrabang, Adm & Management Coll, Bangkok, Thailand;

King Mongkuts Inst Technol Ladkrabang, Adm & Management Coll, Bangkok, Thailand;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词
Social CRM; Structural equation modelling; Business-to-Business marketing; Banking performance effectiveness; Business strategies; Relationship marketing orientation;

机译：社会客户关系管理;结构方程模型;企业对企业营销;银行绩效绩效;业务战略;关系营销导向;

相似文献

外文文献
中文文献
专利

1. The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context [J] . Chatterjee Sheshadri, Rana Nripendra P., Tamilmani Kuttimani, Industrial marketing management . 2021,第Auga期

机译：基于AI的CRM对组织性能和竞争优势的影响：B2B背景下的实证分析
2. Social Customer Relationship Management and Differentiation Strategy Affecting Banking Performance Effectiveness [J] . J. Wongsansukcharoen, J. Trimetsoontorn, W. Fongsuwan Research Journal of Business Management . 2013,第1期

机译：影响银行绩效有效性的社会客户关系管理和差异化策略
3. Impact of Learning & Market Orientation on Business Performance & Innovation: The Mediating Role of Business Resilience & CRM effectiveness [J] . Mirza Waseem Abbas European Journal of Business and Management . 2016,第22期

机译：学习和市场导向对业务绩效和创新的影响：业务弹性和CRM有效性的中介作用
4. An Examination of the Effects of CRM Practices onCRM Effectiveness and Business Performance [C] . Jashen Chen, Russell K.H. Ching Americas conference on information systems;AMCIS 2005 . 2005

机译：客户关系管理实践对客户关系管理有效性和业务绩效的影响的检验
5. Navigating business-to-business (B2B) marketspaces: An empirical investigation of seller competence and performance. [D] . Rosenzweig, Eve Dugan. 2002

机译：导航企业对企业（B2B）市场空间：对卖方能力和绩效的实证研究。
6. Data exploration of social client relationship management (CRM 2.0) adoption in the Nigerian construction business [O] . Rapheal A. Ojelabi, Adedeji O. Afolabi, Opeyemi O. Oyeyipo, 2018

机译：尼日利亚建筑业采用社会客户关系管理（CRM 2.0）的数据探索
7. Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review [O] . Yogesh K. Dwivedi, Elvira Ismagilova, Nripendra P. Rana, 2021

机译：社交媒体通过，使用和影响企业 - 企业（B2B）背景：最先进的文献综述

Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

摘要

著录项

相似文献

相关主题

期刊订阅