The Hidden Factors Behind Sponsorship and Image Transfer Considerations for Bilateral Image Transfer Among Sponsors and Events

Prendergast Gerard; Paliwal Aishwarya; Mazodier Marc

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The Hidden Factors Behind Sponsorship and Image Transfer Considerations for Bilateral Image Transfer Among Sponsors and Events

机译：赞助商和活动之间进行双边图像传输的赞助和图像传输注意事项背后的隐藏因素

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来源
《Journal of advertising research》 |2016年第2期|132-135|共4页
作者
Prendergast Gerard; Paliwal Aishwarya; Mazodier Marc;
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作者单位

Hong Kong Baptist Univ, Sch Business, Hong Kong, Hong Kong, Peoples R China;

Prosper Investments Worldwide Ltd, Investment & Mkt Div, Lagos, Nigeria;

Hong Kong Baptist Univ, Sch Business, Hong Kong, Hong Kong, Peoples R China;

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The Hidden Factors Behind Sponsorship and Image Transfer Considerations for Bilateral Image Transfer Among Sponsors and Events

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