Why Marketers Need New Measures Of Consumer Engagement: How Expanding Platforms, the 6-Second Ad, And Fewer Ads Alter Engagement and Outcomes

Fulgoni Gian M.

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Why Marketers Need New Measures Of Consumer Engagement: How Expanding Platforms, the 6-Second Ad, And Fewer Ads Alter Engagement and Outcomes

机译：营销人员为何需要采取新的消费者参与度衡量标准：扩展平台，六秒广告和更少的广告如何改变参与度和结果

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来源
《Journal of advertising research》 |2018年第3期|259-262|共4页
作者
Fulgoni Gian M.;
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ComScore Inc, Reston, VA 20190 USA;

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Why Marketers Need New Measures Of Consumer Engagement: How Expanding Platforms, the 6-Second Ad, And Fewer Ads Alter Engagement and Outcomes

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