Small Firm Marketing Focus: Never eat lunch alone again - and other marketing tips from the experts

摘要

Even today there are still many places where marketing and accounting mix about as well as oil and water. Until 1977 it was illegal to promote accounting services and there are still many within the profession who consider marketing to be irrelevant, unimportant or unprofessional. In reality marketing is integral to every business, every career, every professional. If you're part of the free-enterprise system, you're already marketing, whether you know it or not - and whether you like it or not. That, at least to Sally Glick, chief marketing officer of J.H. Cohn CPAs and president of the Association of Accounting Marketing, is the key difference in the accounting profession today.