TACKLING BILLING ISSUES IN A CHANGING MARKET: What water companies should do to improve practices and customer satisfaction.

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TACKLING BILLING ISSUES IN A CHANGING MARKET: What water companies should do to improve practices and customer satisfaction.

机译：解决不断变化的市场中的账单问题：自来水公司应该采取哪些措施来改善做法和客户满意度。

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Water market opening is set to be an exciting and transformative time for anyone involved in the retail water industry. However, in light of increased competition, it's also an important time for providers to review operations - both for non-household customers and the domestic market, which could open up to competition as early as 2020. At Echo Managed Services, we recently undertook consumer research investigating the billing practices of a range of industries and found that consumers ranked water companies in the bottom half of the table, behind telecoms, credit card and broadband providers.

机译：对于从事零售水行业的任何人来说，水市场开放将是一个激动人心的变革时刻。但是，鉴于竞争加剧，对于提供商来说，这也是重要的时机-无论是针对非家庭客户还是针对国内市场的运营，这都可能最早在2020年打开竞争。在Echo Managed Services，我们最近向消费者提供服务对一系列行业的计费方式进行调查的研究发现，消费者将自来水公司排在表的后半部分，仅次于电信，信用卡和宽带提供商。

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《IWO journal》 |2017年第193期|40-40|共1页
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1. NVH reduction trends: engineers are tackling buzzes, squeaks, rattles, grunts, groans, grinding, and moans in their efforts to improve customer satisfaction. [J] . Michael R. Long, S. Kumar, D. Kumar, Automotive engineering international . 1999,第10期

机译：NVH减少趋势：工程师正在努力解决嗡嗡声，吱吱声，嘎嘎声，咕，声，gro吟声，打磨声和mo吟声，以努力提高客户满意度。
2. The potential for land exchange in communal areas to support the adoption of rainwater harvesting practices for crop production: a case study of Thaba Nchu, Free State Province. (Special Issue: Rainwater harvesting and conservation techniques for improving household food security.) [J] . Baiphethi M. N., Kundhlande G., Viljoen M. F., Irrigation and Drainage . 2012,第Suppla2期

机译：在公共区域进行土地交换以支持采用雨水收集方法进行农作物生产的潜力：以自由州省Thaba Nchu为例。（特刊：雨水收集和养护技术，以改善家庭粮食安全。）
3. CIWEM welcomes draft Water Bill but calls for greater innovation and urgency to tackle water management and climate change [J] . Water amp, Environment Magazine Group Water & Environment Magazine . 2012,第8Suppla期

机译：CIWEM欢迎《水法案》草案，但呼吁加大创新力度和紧迫性，以解决水管理和气候变化问题
4. Implementation challenges for PCS billing: tackling the technical and regulatory issues [C] . Horowitz, E.R., Parlamas, . 1994

机译：PCS计费的实施挑战：解决技术和法规问题
5. The application of engineering tools to improve customer service for a rent-a-car company in Panama. [D] . Batinovich, Itzel Marie. 2001

机译：应用工程工具来改善巴拿马一家租车公司的客户服务。
6. The Impact of Customer Psychological Price on Audit Pricing in the Start-Up Company Market [O] . Rui Ding 2020

机译：客户心理价格对初创公司市场审计定价的影响
7. La banalisation du luxe (Democratization of luxury) Abstract : La plupart des achats pratiqués sont effectués par des clients occasionnels, ce qui a conduit les entreprises à s’adapter par une nouvelle stratégie. En effet, suite à l’intensification de la concurrence et à la concentration du secteur qui engendrent une contrainte de rentabilité immédiate, mais aussi en raison des impératifs nouveaux du marché, les maisons de luxe se voient obligées d’élargir leur offre afin d’ajouter à une clientèle dite traditionnelle une clientèle plus vaste. Dès lors, le secteur du luxe est progressivement passé d’une logique d’offre où seul un nombre restreint de personnes était ciblé, à une politique d’offre où des professionnels du marketing étudient la demande du marché afin d’orienter la production des biens vers un marché de masse. La banalisation est une problématique capitale et décisive car les maisons de luxe doivent préserver leur image de marque tout en élargissant leur clientèle : elles s’efforcent de créer et de pérenniser leurs marques, sans jamais oublier qu’une marque ne peut pas s’associer à n’importe quel objet, sous peine de menacer l’ensemble de ses représentations. Par conséquent, chaque nouveau produit présente un risque pour la gamme toute entière, d’où le risque d’une erreur stratégique par le choix de la banalisation. Le danger est de voir la clientèle aisée se tourner vers d’autres grands noms pratiquant toujours cet esprit d’élitisme qui caractérise le « luxe ». The luxury market is no longer reserved for an elite as its evolution over the last fifteen years clearly indicates. Luxury goods companies have been forced to adapt and resort to new strategies to take into account the fact that most purchases are now made by occasional clients. The keen competition and the on-going concentration in that sector – with the resulting short term profitability constraints - together with the new market conditions, have forced luxury goods companies to broaden their offer so as to add new customers to their traditional base. As a consequence, the luxury market has progressively moved away from an offer-driven logic – targeting a small number of people – in favor of an offer-based policy with marketing professionals studying market demand so as to direct the production of goods towards mass production. The democratization of luxury constitutes a major challenge for those companies which must preserve their image while broadening their customer base: they now strive to create and perpetuate their brand image, without ever forgetting that a brand cannot be associated to just any object, as this might constitute a threat to all its brand representations. Thus every new product constitutes a real threat to the whole range and there is a risk of making a strategic mistake by appealing to the mass market; and there is also a clear danger of seeing affluent customers turn to other great names that still foster this ‘elite spirit’ that characterizes « luxury ». [O] . Eric Vernier, Pierre Ghewy 100

机译：奢侈品的平庸化（奢侈品民主化）摘要：大多数购买都是由休闲客户制作的，这导致公司采用新战略。事实上，随着竞争的加剧和行业的集中导致了盈利的直接制约，而且由于市场的新要求，奢侈品公司被迫扩大其报价以便为所谓的传统客户增加一个更大的客户群。从那时起，奢侈品行业逐渐从以供应为导向的方式转变为只有少数人被定为供应方政策，营销人员正在研究市场需求以指导产品生产。货物进入大众市场。平庸化是一个至关重要且决定性的问题，因为豪宅必须保持其品牌形象，同时扩大其客户群：他们努力创造和延续其品牌，永远不要忘记一个品牌无法联想到在任何威胁他所有陈述的痛苦之下。因此，每个新产品都会带来整个色域的风险，因此通过选择平凡化就会产生战略错误的风险。危险的是看到富有的顾客转向其他仍在实践“豪华”特征的精英主义精神。奢侈品市场不会超过过去15年。奢侈品公司被迫采用新策略来充分利用其客户。由于市场领先的条件，激烈的竞争和该行业的持续集中迫使他们扩大了市场基础。因此，奢侈品市场已经从针对少数人的以报价驱动的逻辑向前发展 - 转而采用基于报价的政策与营销专业人士。对于那些必须在扩大客户群的同时保持形象的公司来说，奢侈品的民主化是一项重大挑战。对其所有品牌代表构成威胁。因此，每一种新产品都会对市场构成威胁，并且有可能通过吸引大众市场来制造战略错误;看到人们涌向那种“奢侈”的精神精神，也存在明显的危险。

TACKLING BILLING ISSUES IN A CHANGING MARKET: What water companies should do to improve practices and customer satisfaction.

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