A Silicon Valley Catechism

摘要

For over a decade, business books have exhorted managers to be "super-crunchers"-numbers-obsessed quantifiers, quick to make important decisions as "data driven" as possible. There is an almost evangelical quality to this work, a passionate belief that older, intuition-driven decisions are a sinful relic of a fallen world. With Machine, Platform, Crowd: Harnessing Our Digital Future, Andrew McAfee and Erik Brynjolfsson aim to formalize the successive canonizations of statistics, big data, artificial intelligence, and machine learning into a consultant-friendly catechism of what smart business leaders should do today. Chapter summaries deliver a snappy series of commandments; chapter-ending questions are designed to ensure readers (presumably managers and B-school students) have not missed the point.