«A prudent captain prepares his ship not for today but for tomorrow»

摘要

Mr Saefverstroem, 52 years after its registration the Gulf Agency Company (GAC) decided to once again give the GAC logo a makeover in 2008. The new logo is bolder and brighter. Can the same be said for the company strategy in 2009 and its Vision Y - Global Values for the next five years (2008-2013)? Yes, I believe our new strategy is bolder than the previous one. It is about soft issues. We want to change people's mindsets. That is much more difficult than reaching certain turnover or profit goals. Only history will be able to say whether the new strategy is brighter. It's a journey into the unknown. Our strategy 2003-2008, Vision X - Global Reach, tried to alert our staff to the fact that the future is uncertain and that we have to be prepared for uncertainties. The strategy delivered what we anticipated - and more. We have reached critical mass both in geographical reach and financial strength.