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首页> 外文期刊>International marketing review >Leveraging internal competency and managing environmental uncertainty: Propensity to collaborate in international markets
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Leveraging internal competency and managing environmental uncertainty: Propensity to collaborate in international markets

机译:利用内部能力和管理环境不确定性:在国际市场上进行合作的倾向

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Purpose - The choice of an international market entry mode involves two critical considerations, leveraging internal competencies and managing environmental uncertainties in host countries. The purpose of the paper is to explicate how these two considerations affect the propensity to collaborate in international markets. Design/methodology/approach - The paper builds on existing theories and develops hypotheses showing relations between competencies and uncertainty and collaboration in international markets. Findings - Conceptual relations show that the goals of leveraging competencies and managing environmental uncertainty in host countries have varying effects on the level of international collaboration. Originality/value - The effects are shown through the integration of different theories and empirical findings. Furthermore, the significance of collaboration in international market entry decisions is established. Directions for future research are also provided.
机译:目的-选择国际市场进入模式涉及两个关键的考虑因素,即利用内部竞争力和管理东道国的环境不确定性。本文的目的是说明这两个考虑因素如何影响国际市场上合作的倾向。设计/方法/方法-本文以现有理论为基础,并提出了一些假设,这些假设显示了能力与不确定性和国际市场上的协作之间的关系。研究结果-概念关系表明,在东道国利用能力和管理环境不确定性的目标对国际合作水平有不同的影响。原创性/价值-通过整合不同的理论和经验得出的结果显示了效果。此外,确立了合作在国际市场进入决策中的重要性。还提供了未来研究的方向。

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