About the Guest Editors Joseann Small is a Temporary Lecturer in Marketing at the University of the West Indies, Cave Hill, Barbados. Having begun her career as a management consultant, she entered academia in 1995. She has published in international journals in the areas of international marketing and international branding. This is her first editorial experience. Professor T.C. Melewar (BSc, MBA, PhD) is a Professor of Marketing and Strategy at Brunei Business School, Brunei University, London, UK. He has previous experience at Warwick Business School, UK, MARA Institute of Technology, Malaysia, Loughborough University, UK and De Montfort University, UK. TC's research interests include corporate branding/identity, marketing communications and international marketing strategy. He has published in the Journal of International Business Studies, International Marketing Review, European Journal of Marketing, Journal of Global Marketing, Corporate Reputation Review, International Journal of Market Research and International Journal of Advertising among others. TCis the Joint Editor-in-Chief for the Journal of Brand Management and in the Editorial Advisory Board for: Journal of Marketing Communications, Corporate Reputation Review, Marketing Intelligence and Planning, Corporate Communications: An International Journal and the Journal of Euro-Marketing.
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