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机译:对奢侈品牌态度的驱动力:人际关系和品牌意识的作用的跨国调查
Richard J. Wehle School of Business, Canisius College, Buffalo, New York, USA;
Richard J. Wehle School of Business, Canisius College, Buffalo, New York, USA;
Management and Global Business Department, Rutgers University, Newark, New Jersey, USA;
School of Communication, Kookmin University, Seoul, Korea;
Media School, Bournemouth University, Poole, UK;
Consumer behaviour; Cross-cultural study; Cross-national study; Luxury brand; Brand consciousness; Interpersonal influence;
机译:人际关系的影响,品牌起源和品牌形象对奢侈品购买意图的影响:衡量部门间的互动和跨国比较
机译:奢侈品牌大众化时,富裕客户会关心吗?产品类型和地位寻求对奢侈品牌态度的作用
机译:离开或留下?自我构作对奢侈品牌态度和购买意图的作用,以回应品牌拒绝
机译:奢侈品牌态度职能的前一种和后果:跨国考试
机译:产品品牌契合度和产品类别契合度对产品态度和购买意愿的影响:品牌强度和加工流畅度的作用
机译:自我表现形态与人际态度对品牌成瘾影响的影响:品牌激情的中介作用
机译:对奢侈品牌的态度驱动因素