Identification of Cloned Payment Page in Ecommerce Transaction

摘要

Electronic commerce is the application of information and communications technology from the point of customer's login to the point of customer's receiving the goods along electronically with manually processing system. The Internet potential for electronic commerce was expected to boom with the spread of the Internet but, the lack of consumer confidence in electronic payments as regards security of payment mechanisms explained the slow growth of online purchase. Thus, in this paper, a centralized merchant registration retrieval (CMRR) component of e-commerce model is used to serve as an advisory tool that identify cloned payment page in e-commerce transaction. An online evaluation of the use of CMRR in identifying cloned payment page and acting as an advisory to customer were carried out through the use of questionnaire. Data analysis of generated questionnaire showed that CMRR can enhance customer's confidence and trust in the purchase of online goods and services via identifying cloned payment page.