Framing Private Sphere Consumer Behavior: Likelihood of Using GoodGuide.com Information as Explained by the Value-Belief-Norm Theory and NEP Scale

摘要

The value-belief-norm theory and the New Environmental Paradigm (NEP) scale were found useful in describing consumers more likely to be "green." A series of logistic regressions, multiple regressions, and t-tests were used in this study. Study results indicate the importance of the value-belief-norm theory and NEP scale in understanding how consumers would choose to use GoodGuide.com information in making their green purchases and social interactions using social networking and mobile apps.