Forthcoming IJRM Special Issues

摘要

Guest editors: Gui Liberali (Erasmus School of Economics), Stefan Stremersch (Erasmus School of Economics & IESE Business School), Roland Rust (University of Maryland & Erasmus School of Economics), Eitan Muller (IDC & NYU) This special issue complements the inaugural symposium organized jointly by the Erasmus Center for Marketing and Innovation, the American Marketing Association (AMA) and the European Marketing Academy (EMAC). The issue is open to innovative and groundbreaking contributions (conceptual, methodological or on interesting findings) that address issues related to the fields of marketing and innovation, and more specifically, contributions on the generation of innovations, the study of market feasibility for innovations, and go-to-market strategies for innovations and their intersection. Deadline for submission: January 10, 2014