A qualitative study of college student responses to conflicting messages in advertising: anti-binge drinking public service announcements versus wine promotion health messages

Ho-Young Ahn; Lei Wu; Stephanie Kelly; Eric Haley

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A qualitative study of college student responses to conflicting messages in advertising: anti-binge drinking public service announcements versus wine promotion health messages

机译：对大学生对广告中冲突信息的反应的定性研究：反饮酒公共服务公告与葡萄酒促销健康信息

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Objectives The purpose of this study was to investigate how college students deal with conflicting health messages in advertising regarding binge drinking and wine promotion.

机译：目的这项研究的目的是调查大学生如何在广告中大肆宣传与狂饮和促销有关的健康信息。

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《International Journal of Public Health》 |2011年第3期|p.271-279|共9页
作者
Ho-Young Ahn; Lei Wu; Stephanie Kelly; Eric Haley;
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1. A qualitative study of college student responses to conflicting messages in advertising: anti-binge drinking public service announcements versus wine promotion health messages. [J] . Ahn HY, Wu L, Kelly S, International journal of public health . 2011,第3期

机译：对大学生对广告中相互矛盾的信息做出反应的定性研究：反饮酒公共服务公告与葡萄酒促销健康信息。
2. Effects of Opinion Climate, Efficacy Messages, and Publicness of Social Media on Intentions to Retransmit Anti-Binge Drinking Messages on Facebook [J] . Luo Mufan, Wang Ningxin, Bigman Cabral A. CyberPsychology & Behavior . 2019,第11期

机译：舆论氛围，功效信息和社交媒体的公开性对在Facebook上转发反宾果饮酒信息的意图的影响
3. Tobacco industry manipulation messages in anti-smoking public service announcements: the effect of explicitly versus implicitly delivering messages. [J] . Shadel WG, Fryer CS, Tharp Taylor S Addictive behaviors . 2010,第5期

机译：禁止吸烟的公共服务公告中的烟草业操纵信息：显式传递信息与隐式传递信息的效果。
4. Does the Social Media Engagement on a College Facebook and Instagram Page Show What Types of Marketing Content is Engaging to Students? A Pilot Study of Public and Private Good Marketing Messages [C] . S.Paige Gardiner, Jennifer L.Schultz, Konya R.Weber AMA Summer Academic Conference . 2018

机译：社交媒体参与大学Facebook和Instagram页面是否显示了哪些类型的营销内容与学生一起参与？公共和私营营销信息的试点研究
5. Influences of sensation seeking, perceived message sensation value, and fear appeals on effectiveness of anti-smoking public service announcement messages. [D] . Choi, Youjin. 2003

机译：寻求感觉，感知到的消息感知价值和恐惧的影响吸引了反吸烟公共服务公告消息的有效性。
6. Tobacco Industry Manipulation Messages in Anti-Smoking Public Service Announcements: The Effect of Explicitly Versus Implicitly Delivering Messages [O] . William G. Shadel, Craig S. Fryer, Shannah Tharp-Taylor -1

机译：在反吸烟的公共服务公告烟草业操纵消息：显式的影响对战隐式传递邮件
7. Blame for past behavior versus threat to future freedom: reaction to anti-binge drinking messages [O] . Reis-Bergan, Monica Joy 2000

机译：责备过去的行为与对未来自由的威胁：对反暴饮酒信息的反应

A qualitative study of college student responses to conflicting messages in advertising: anti-binge drinking public service announcements versus wine promotion health messages

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