Bar-code technology for inventory and marketing management systems: A model for its development and implementation

摘要

the search for increased industrial productivity , better customer service, improved inventory accuracy, enhancement of buyer/seller communication, inventory and marketing cost savings and higher quality standards is generating new opportunities and challenges for bar codes as a means to support complete supply chains. In this paper, a conceptual framework for the integration of a bar-code system in inventory and marketing and a model for the development and implementation of such a system are presented. Problems, benefits and solutions regarding the integration of a bar-code system in the inventory marketing management of a company are examined.