Predicting online product sales via online reviews, sentiments, and promotion strategies A big data architecture and neural network approach

Chong Alain Yee Loong; Li Boying; Ngai Eric W. T.; Chng Eugene; Lee Filbert

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Predicting online product sales via online reviews, sentiments, and promotion strategies A big data architecture and neural network approach

机译：通过在线评论，情感和促销策略预测在线产品销售大数据架构和神经网络方法

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摘要

Purpose - The purpose of this paper is to investigate if online reviews (e.g. valence and volume), online promotional strategies (e.g. free delivery and discounts) and sentiments from user reviews can help predict product sales.

机译：目的-本文的目的是调查在线评论（例如价和数量），在线促销策略（例如免费送货和折扣）以及用户评论的情绪是否可以帮助预测产品销售。

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来源
《International journal of operations & production management》 |2016年第4期|358-383|共26页
作者
Chong Alain Yee Loong; Li Boying; Ngai Eric W. T.; Chng Eugene; Lee Filbert;
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作者单位

Univ Nottingham Ningbo China, Univ Nottingham, Business Sch China, Ningbo, Zhejiang, Peoples R China;

Univ Nottingham Ningbo China, Univ Nottingham, Business Sch China, Ningbo, Zhejiang, Peoples R China;

Hong Kong Polytech Univ, Management & Mkt Dept, Hong Kong, Hong Kong, Peoples R China;

Univ Nottingham Ningbo China, Big Data & Visual Analyt Lab, Ningbo, Zhejiang, Peoples R China;

Univ Nottingham Ningbo China, Int Studies Dept, Ningbo, Zhejiang, Peoples R China;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类
关键词
Big data; Neural network; Online reviews; Product demands; Valence; Promotional marketing; Online marketplace;

机译：大数据;神经网络;在线评论;产品需求;价格;促销营销;在线市场;

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1. Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews [J] . Chong Alain Yee Loong, Chng Eugene, Liu Martin J., International Journal of Production Research . 2017,第17a18期

机译：通过大数据预测消费产品需求：在线促销营销和在线评论的作用
2. Product sales forecasting using online reviews and historical sales data: A method combining the Bass model and sentiment analysis [J] . Fan Zhi-Ping, Che Yu-Jie, Chen Zhen-Yu Journal of Business Research . 2017,第May期

机译：使用在线评论和历史销售数据进行产品销售预测：一种结合Bass模型和情感分析的方法
3. Understanding and predicting what influence online product sales? A neural network approach [J] . Hou Fangfang, Li Boying, Chong Alain Yee-Loong, Production Planning & Control . 2017,第9a12期

机译：了解和预测在线产品销售的影响？神经网络方法
4. Predicting Sales Performance Based on Polarity Sentiments of Online Reviews and Manifold Dynamics Method [C] . Zixin Dou, Yongjun Hu, Peng Cheng, International Conference on Systems and Informatics . 2018

机译：基于在线评论的极性情感和流形动力学方法预测销售业绩
5. Factors influencing consumers' trust perceptions of online product reviews: A study of the tourism and hospitality online product review systems. [D] . Racherla, Pradeep. 2008

机译：影响消费者对在线产品评论的信任感的因素：旅游和酒店在线产品评论系统的研究。
6. Detecting Topic and Sentiment Trends in Physician Rating Websites: Analysis of Online Reviews Using 3-Wave Datasets [O] . Adnan Muhammad Shah, Rizwan Ali Naqvi, Ok-Ran Jeong 2021

机译：检测医师评级网站的主题和情感趋势：使用3波数据集的在线评论分析
7. Predicting online product sales via online reviews, sentiments, and promotion strategies : a big data architecture and neural network approach [O] . Chong, AYL, Li, B, Ngai, EWT, 2016

机译：通过在线评论，情感和促销策略预测在线产品销售：大数据架构和神经网络方法

Predicting online product sales via online reviews, sentiments, and promotion strategies A big data architecture and neural network approach

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