Online panel research: a data quality perspective

摘要

This edited volume of previously unpublished work aims to provide new insights into the accuracy and value of survey data generated from online panels. It uses some of the best available empirically based research to consider the quality of online panel research, an extensively used method which continues to create great controversy in the market research industry. The book takes the form of 19 chapters, each of which reads like a discussion paper on an individual theme relating to the value of this research approach. These chapters are supported by a website that contains the original datasets used by each of the 43 chapter authors in developing their arguments. Such transparency of data is to be applauded, and demonstrates that the authors are keen to further develop analysis and discussion of data quality and online panels.