Modifying entrepreneurial design by utilising case study analysis

摘要

This paper augments existing knowledge about the influence of instructional methods for case study methodology available to improve students' learning outcomes. The employment of case study analysis as a teaching tool is respected in the management community. A case study sets the stage in a factual manner, the events and organisational circumstances surrounding a particular managerial or leadership situation. Management practices, financial and economic direction as well as company's experiences provide a rich avenue of information. In most management courses students use case studies about specific companies to practice strategic analysis and to gain some experience in the tasks of crafting and implementing strategy to lead their organisation to economic success. The purpose of this paper is to look at how case studies are utilised in an educational atmosphere and present specific directives for using them.