Looking beyond technology: a study of e-commerce trust perception by Jordanian customers

摘要

An increasing number of studies into the adoption and usage behaviour of e-commerce systems have focused on technology and situational characteristics. These past studies provide an understanding of the contextual factors offering a simple dichotomous measure rather than the manner of usage. This paper attempts to evaluate whether trust issues are the major obstacles to the growth of e-commerce in Jordan. A survey conducted for the study reveals that trust issues are major barriers to internet banking and e-commerce activities among consumers.