Recently, scholars and managers have shown significant interest in the business opportunities provided by emerging markets (EM). For example, foreign firms' opportunities range from investing in EM to outsourcing from EM, whereas local firms and economies benefit from the investments and the expertise brought by the foreign firms. Thus, understanding characteristics of EM in the face of evolving government policies and changing consumer behaviour is crucial to identify new needs of consumers, and to develop suitable products and services to meet those needs. Certainly, significant opportunities exist for managers - both foreign and local - to grow their businesses in EM. IJBEM is designed to address the new needs of consumers in EM by stressing the use of qualitative and empirical data.
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