RESEARCH ON THE TRANSFORMATION STRATEGY OF INTERNATIONAL PORT LOGISTICS SERVICE UNDER THE CROSS-BORDER E-COMMERCE ENVIRONMENT

摘要

The transformation of international port logistics services for cross-border e-commerce, not only can promote the development of cross-border e-commerce, but also the inherent requirements of the international port development. However, the transformation of the international port is bound to face a large number of investment, uncertainty and risk. Therefore, this paper based on the principle of risk neutral, uses real option theory to establish a decision model of the transformation of the international port logistics services for cross-border e-commerce, analyzes the factors affecting international port service transformation and how to choose transformation time. Research results show that the volatility of cross-border e-commerce logistics demand is positively related to the critical service transition logistics demand; therefore, it should reduce the volatility of cross-border e-commerce logistics demand. Finally, this paper puts forward that the international port can reduce the volatility of cross-border e-commerce logistics demand by constructing cross-border e-commerce logistics service category, and then promote the early realization of the services transformation.