Culture and context: An Empirical Study for the Development of a Framework for the Elicitation of Cultural Influence in Product Usage

摘要

The globalization of the economy is leading to greater diversification among user groups. Product designers will therefore have to take account of the cultural differ- ences between these user groups. This article first defines the construct of culture with regard to human-computer interaction and presents various possible cultural influ- ences. It then considers how the concept of culture is defined in psychological theories on human-computer interaction.