Developments in E-Entrepreneurship in Turkey and a Case Study of a Startup Company Founded by a Woman Entrepreneur

摘要

The developments in internet technologies in Turkey in the recent years have led to the opening of countless stores selling products and services online. The accelerated growth in the ecommerce volumes has attracted the attention of foreign investors who have started to invest in such companies. As the consumers' online shopping habits develop and the interest in the field grows, many startups continue to be founded The fast expansion of the industry has led to the birth of new professions and sub-industries, already providing significant contribution to the economy. Companies unheard of just a few years ago have caught up with much more established companies in terms of turnover, projects with no promise have turned into huge successes with the right planning and effort. Women entrepreneurs are taking their place in ecommerce, as in many other industries, and they have already proven to be successful in this area too. This study provides information about the developments in the Turkish ecommerce industry as well as the success story of a woman entrepreneur as a case study.