Microfranchising: Creating Wealth at the Bottom of the Pyramid

摘要

For some years now, entrepreneurship has provided both a rich seam of research subjects and a raft of tools for those working in the field of poverty alleviation throughout the world. The stakes are high: in most cases, entrepreneurial projects are designed to guarantee people's long-term survival, and mistakes can prove fatal. Based on franchising models, microfranchising - one of the most important tools in the field of poverty alleviation - offers a means of duplicating activities at the grass-roots or micro level by providing poor people with a tried and trusted business model.