Content and design characteristics of Chinese and US corporate homepages

摘要

Many Chinese companies have built their online presences but few studies examine if the Chinese corporate websites follow the recommended design guidelines. Through a content analysis of 487 websites of the largest Chinese companies, the study analyses 55 content and design elements of the corporate homepages. The results provide a comprehensive evaluation on the homepage content and design characteristics of the largest Chinese companies. In addition, the differences in web design practices between Fortune 500 and Chinese corporate homepages are discussed.