Methodology of creating success criteria within the business model for sustainability reasons

摘要

A complex business environment, growing intensity of competition and shortening of innovation cycles bring difficulties for management and decision making. If previously companies aimed to ensure the quality of their products, now the creation of value for customers and other stakeholders is becoming the most essential element for the future of a company. Sustainability in the sense of a sustainable business model represent the value creation in the stakeholders' perception. It means that each activity while modelling a business should be checked for sustainability reasons by the company's management. In this way it would be possible to improve controlling mechanisms within the company as well. The aim of this paper is to offer a methodology contributing to creation of success criteria. As a result, there are methods presented which make the development of success criteria for management possible and sustainability controlling for business activities related to time, costs, flexibility and quality.