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首页> 外文期刊>International Journal of Cases on Electronic Commerce >Power, Conflict, Commitment and the Development of Sales and Marketing IS/IT Infrastructures at Digital Devices Inc.
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Power, Conflict, Commitment and the Development of Sales and Marketing IS/IT Infrastructures at Digital Devices Inc.

机译:Digital Devices Inc.的权力,冲突,承诺和销售与营销IS / IT基础架构的开发。

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摘要

This article explores the political relationships, power asymmetries, and conflicts surrounding the development, deployment, and governance of IT-enabled sales and marketing information systems (IS) at Digital Devices Inc. The study reports on the web of individual, group and institutional commitments and influences on the IS development and implementation processes in an organizational culture that promoted and supported user-led development. In particular, the article highlights the problems the company抯 IS function encountered in implementing its ad-hoc strategies and governance policies. It will be seen that the majority of these problems occurred because of the high levels of autonomy and budgetary independence of the IT-literate, engineering-oriented business 慶ommunities-of-practice?that constituted Digital Devices. The case therefore provides rare insights into the reality of IS development and IT infrastructure deployment in organizations through its in-depth description of the positive and negative influences on these processes and their outcomes.
机译:本文探讨了Digital Devices Inc.围绕IT支持的销售和营销信息系统(IS)的开发,部署和治理的政治关系,权力不对称和冲突。该研究报告了有关个人,团体和机构承诺的网络并在促进和支持用户主导的开发的组织文化中对信息系统开发和实施过程的影响。尤其是,本文重点介绍了公司在实施其临时策略和治理策略时的IS功能所遇到的问题。可以看出,这些问题中的大多数是由于构成数字设备的具有IT素养,以工程为导向的业务实践的高度自治和预算独立性而发生的。因此,该案例通过深入描述对这些流程及其结果的正面和负面影响,提供了对组织中IS开发和IT基础架构部署的现实情况的难得见解。

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