THOUGHTFUL THREADS: ETHICAL FASHION GEETANJALI

摘要

The thoughtful thread title has been derived from a conscious brand, "thread 4 thought", which inspire authors to think about Eco ethical fashion and the thought behind the threads. This paper aims to contribute to a better understanding, towards eco-fashion and how far does ethical fashion contribute to the wellbeing of the society. This paper includes the eco-criteria, for a sustainable fashion production and the importance of ethics and value creation. Fast fashion has been a common trend and has been researched on and analyzed to show, what are its effects on society. Initiatives for an eco-fashion business has been introduced, while also discussing the essential ethics in the production like CSR, EPR, green washing, eco-labels, fair trade fashion and animal ethics. Due to complexity in business productions and supply chains, the importance of transparency has been discussed, along with the appropriate use of eco-marketing. The data has been collected through both primary and secondary research, to give a meaningful insight on the topic Resources such as books, journals, magazines and the internet have been used. A survey was also being carried out, to analyze the behavior-gap in eco-clothing field