Ciba to Introduce Global Branding Programme

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Ciba to Introduce Global Branding Programme

机译：汽巴将推出全球品牌计划

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Ciba Specialty Chemicals' Textile Effects Segment is to launch it's first comprehensive global branding programme for textile colours and effects, Designed to add value both for the consumer and the entire textile processing chain, High IQ is said to be a sign of 'Innovation and Quality'.

机译：Ciba Specialty Chemicals的Textile Effects部门将启动其首个针对纺织品颜色和效果的全球综合品牌计划，旨在为消费者和整个纺织品加工链增值，High IQ被认为是“创新和品质的标志”。 '。

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《International dyer》 |2006年第5期|p.4|共1页
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正文语种 eng
中图分类纺织工业、染整工业;
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1. Ciba Specialty Chemicals to introduce first global branding programme for textile colours and effects [J] . Chemical Weekly Group Chemical Weekly . 2006,第38期

机译：Ciba Specialty Chemicals推出首个针对纺织品颜色和效果的全球品牌计划
2. Ciba SC Introducing First Global Branding Program for Textile Colors & Effects [J] . Asian Textile Business Group Asian Textile Business . 2006,第619期

机译：Ciba SC推出首个针对纺织品颜色和效果的全球品牌计划
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4. Perceived Brand Globalness and Localness as Drivers of Perceived Quality: Introducing Cosmopolitanism as Moderator [C] . Volkan Kocer, Dirk Totzek AMA Winter Academic Conference . 2020

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5. The interpenetration between globalization and localization: Gender images in global brands and local brands commercials in contemporary Taiwan (China). [D] . Chen, Huey-Rong. 2005

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6. Testing for HIV infection among individuals with tuberculosis: a Joint Statement of the WHO Global Tuberculosis Programme and the Global Programme on AIDS. [O] . 1995

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7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

Ciba to Introduce Global Branding Programme

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