Sweat Activated Cooling for Sportswear

摘要

Columbia Sportswear Company (COLM) has introduced a new sweat-activated cooling technology, Omni-Freeze ZERO, for athletes and outdoor enthusiasts. The product is the culmination of a four-year development effort, and when exposed to sweat (or any moisture), thousands of little blue rings embedded in the Omni-Freeze ZERO fabric accelerate the wicking process while creating an instant and prolonged cooling sensation. The first season's assortment of Omni-Freeze ZERO products consists of 40 styles of apparel, footwear and accessories for men and women, ranging from performance shirts to athletic footwear. Dan Hanson, Columbia's vice-president of global marketing, said: "We believe consumers will appreciate the fact that their hard-earned sweat can be used for something more than just passive evaporation.