Sweat-activated cooling technology launched for sportswear

摘要

Columbia Sportswear Company (COLM) has launched a new sweat-activated cooling technology, Omni-Freeze ZERO, for athletes and outdoor enthusiasts. The product is the culmination of a four-year development effort, and when exposed to sweat (or any moisture), thousands of little blue rings embedded in the Omni-Freeze ZERO fabric accelerate the wicking process while creating an instant and prolonged cooling sensation, according to the company.