Doing the business

摘要

When Le Groupe TVA, the largest privately run French broadcaster in Canada, made the decision to launch a 24-hour channel dedicated to financial news en francais, we knew that holding staff payroll to the bare minimum would be a key to our success. With such narrowly defined programming, we were faced with the daunting mission of developing an audience sufficiently large enough to sustain Argent - named after the French word for 'money' - in a very limited market. This meant developing eye-catching programming that didn't overtax our minimal resources. We naturally knew that technology would play the greatest role in our success. Today's newsroom automation systems handle a lot of monotonous work that once was done by human staffers. There are a number of different graphics automation systems on the market, however, and the task of evaluating all our options was almost overwhelming. But once we defined our specific needs and presented them to our short list of candidates, VertigoXmedia was the one that rose to the top.