With IPTV comes a multitude of new possibilities in terms of interactive content, in a way that has been impossible with earlier distribution technologies. As well as this, consumers are experiencing more interactive content in the home than ever before, allowing them to play games, read news, check weather or traffic information, amongst other things, on a variety of devices. This explosion of interactive content and devices has led to an increase in consumer demand, and means it is more important than ever for operators and service providers to make the best possible use of this potential to keep IPTV ahead of the game.
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